2019 is the year of quantitative qualitative change in the game industry. Since the approval of the domestic online game version number resumed on December 19,2018, the SARFT official website information shows that 1571 games have been issued in 2019. From the annual industry survey data, in 2019, the actual marketing revenue of the Chinese game industry was 100 million yuan, an increase of% over the same period last year. It is thought that the Chinese gaming industry is getting warmer. I found that the number of games issued in 2019, the number of categories have changed significantly. And by the impact of China's game industry policy in 2019, the game market has also changed a lot.
Overall, the number of game numbers issued in 2019 is down significantly from the previous two years. The number of games issued in 2016 was 4050, and the number of games issued in 2017 was 9369, with a total of 2087 in January, February, March and December 2018, with an average of 521 games issued monthly.
In contrast, the total number of games in 2019 is 1571, including the imported game version number 185, the domestic game version number 1386, with an average of 131 per month. The number of over-trial games fell in a cliff-like fashion. It is worth mentioning that in 2019, chess and card games into the \"winter \", issued the game version of the number, chess and card class about 30, and mainly chess, go, and so on, NetEase's\" together Younuo \"poker game is also to learn English as the theme. Compared with about 40% of chess and card games in 2018,2019 is less than 2%, and the game policy tends to be more boutique. In addition,2019 vigorously push the \"game real name system \",\" youth online game management regulations\" and other game related industry policies, strengthen the game, live broadcast and other areas of inventory efforts, game products and game market also has a guiding role.
Although the control of the 2019 game version number has a more or less impact on all manufacturers, including Tencent, NetEase, Giant, Sanqi mutual entertainment and perfect world and other large and medium-sized game companies. Compared with the previous companies, the number of game edition number has declined, but its blockbuster products basically got the edition number. Tencent in 2019 received the game version number 32, including imported game version number 17, domestic game version number 15. Public test or online games have 18, including 13 mobile games,4 client games and 1 host game.
From the category point of view,2019 tencent online games, mainly to rpg class, leisure class and puzzle-solving class, the number of seven, three, three. It is worth mentioning that the FPS type mobile game \"Peace Elite\" successfully commercialized in the domestic market in 2019, and now has more than $100 million (about 4.3 billion RMB) in App Store in China. \"The Peace Elite \"\"PUBG Mobile\" has grossed more than $1.5 billion (about 10.5 billion RMB) in global App Store and Google Play, according to Sensor Tower. In addition, Seven Mile data show that since its launch on May 8, the Peace Elite has been in the Top8 top-selling list in the App Store for nearly a year, with downloads already topping 50 million.
In addition to developing popular-style games such as \"guns and cars and balls,\" Tencent stepped up the development of functional games in 2019, including\" tenon joint \"and\" folding fan \", two popular science games featuring traditional cultural techniques, and the \"Shadow of the Sky\" in the test is a game designed for visually impaired people. During the National Day, Tencent and People's Daily jointly launched the \"Home Dream\" mobile games to get good market feedback, the work to celebrate the 70th anniversary of the founding of New China as the theme. Seven days on the App Store's free list, around October 1, is a good example of the theme game. In the December issue of the game, the series of sister \"home story\" in the column, according to the time node and product content,\" home story \"or during the Spring Festival online, looking forward to its performance.
According to Tencent's 2019 Q3 earnings, Tencent's total online game revenue is RMB28.6 billion. In the run-up to 2020, there are 14 of them, including this year's hottest \"self-walking\" category -\" I call mt self-walking \"- and the sports category \"football online 4\". From the number of games issued by the number of NetEase and Tencent is only 1. In 2019, Netease received a total of 31 game version number, including 17 imported game version number and 14 domestic game version number, the current online or public test game has 16.
On the whole, NetEase's online games are dominated by mobile products, pushing the MMORPG types it excels, including the three major IP derivative series of \"Reverse Water Cold \",\" Onmyoji\" and \"Dream \". However, like Tencent, NetEase's game layout in 2019 is moving in many ways. Among the 16 online games, NetEase launched three puzzle-solving mobile games,\" Mystery Room 3\",\" Mystery Room: Gone \"and\" Painted Real Meticulous Qianshan \", four shooting class mobile games,\" Fortress Front Line \",\" Quantum Special Attack \"and so on.
It is worth mentioning that in NetEase's 31 game edition number, football products up to 4. Among them was the Chinese football game \"Top of the Green\" that NetEase CEO Ding Lei referred to in the 2019 annual meeting of the Chinese game industry. On december 10, netease self-researched soccer game \"top of the green\" online brazilian app store platform, and in 72 hours on the line to top the brazilian ios game free list, from the side affirmed the netease 2019 game release ability. Incidentally, Tencent, an old rival of NetEase, also has a number of football sports games launched. Tencent may have an advantage on the board in 2019, called the \"year of chess,\" and its football battle with NetEase is uncertain or set to erupt in 2020. According to the author, since 2019, the head game manufacturers in addition to Tencent, NetEase, giant network, Sanqi mutual entertainment and the perfect world has also obtained a number of game edition numbers. In 2019, the giant network received a total of 11 games, including the giant's own work \"journey\" series of \"green journey \",\" journey world \".
According to the author,\" green journey \"is the giant's key new product this year, since the launch of the app store on november 21, the best-selling list has long been in top 50, a month or so of nearly 2 million downloads. And another ACT game is to push the giant into the spotlight, as the first domestic game to get on the stage of Apple's launch, the giant's Pascal's contract no doubt brings new shock to players and the entire game market. Pascal's contract is an action-type hard-core single-machine mobile game, featuring the \"spirit system\" style,\" tga 2019 games \"is awarded to the spirit master miyazaki yinggao's\" only wolf: the second degree of death \". TapTap data show that the impending launch of the Pascal contract, which currently has nearly 580,000 national-service bookings and a pre-sale price of $45, could be the first wave for the giants in 2020. It should be pointed out that the tighter approval of the edition, while the game manufacturers began to focus on prolonging the life cycle of old game products, to stimulate the innovative ability of game companies also have a driving effect. In 2019, seven or seven mutual entertainment, the perfect world has been issued seven, eight game version number.
Three or seven mutual entertainment version of the number including the \"sword of angels \",\"\" proud of the river page tour \", the perfect world version of the number of games such as\" perfect world \",\" god carving lover 2\" and \"new proud river lake\" and other old-fashioned game derivative works. In addition to the release of the game, at the beginning of this year, Panax notoginseng mutual entertainment and China Literature Group's \"Dolo Continental\" H5 mobile games in the App Store as soon as the landing of the popular style, and for seven consecutive months in the top 10 iOS RPG mobile games, the first time to achieve the novel IP game category breakthrough. In addition, SLG as a sea vanguard, but also become the field of mutual entertainment heavy deployment. According to Hu Yuhang, co-founder of Panax notoginseng Mutual Entertainment and president of Panax notoginseng, Panax notoginseng is hoping to achieve the top five for all individual products of SLG games in the future. Thanks to the \"research and transport integration\" model, and the continued growth potential brought by the diversity of IP reserves and liquidity models, Panax notoginseng mutual entertainment has been unanimously \"optimistic\" by domestic securities rating agencies. In addition, the perfect world in conjunction with Tencent launched the sandbox MMORPG mobile game \"My Origin,\" the work is 2019 rare to see the domestic sandbox game. The game was first released in the App Store free list. According to seven wheat data, there are now nearly 4 million ios downloads.
In addition to the above several head manufacturers, due to the game version number and mobile game market investment situation,2019 domestic small and medium-sized manufacturers suffered a significant impact. There were reports of more than 18,000 gaming companies written off and revoked in 2019, up more than 90 percent from 2018. However, there are also some manufacturers rely on quadratic element, women, interactive works, such as this year's popular style \"ark tomorrow \",\" shining warm\" and so on, its companies are mostly perpendicular to the relative areas, the category of products also have a deeper understanding. Of the 1571 games issued in 2019, only 63, or only%, were client games. Although with the development of science and technology and the change of users'entertainment habits, the Chinese end-of-game market is shrinking rapidly, but in 2019, the client game market revenue is 100 million yuan, accounting for% of the total game revenue. End travel core pay rate is high, end travel weakening is the market direction, but the market still needs high quality end travel. Perhaps we can understand that the end game in the gradual withdrawal from the game market is on the one hand, the lack of high-quality fashion to fill the market is on the other. World of Warcraft 15 years, the League of Legends 10 years, these head-end travel needs a new tour to replace. Good in the domestic silence for many years of host games in 2019 has made a new breakthrough. On December 10, Tencent's joint Nintendo launch of the Bank of China's Nintendo Switch went on sale, opening a new window for the domestic mainframe market. In 2019, there are 23 console games, including PS4, Nvidia, Switch and XBOX, such as the New Super horsepower Euro Brothers U Luxury Edition, Journey to the West, Monster Hunters World, etc. Throughout 2019, tencent netease got a total of 63 game version number, giant, panax notoginseng mutual entertainment, perfect world and so on also got 26. Head manufacturers to get the game version of the number is so, small and medium-sized manufacturers based on quadratic element, women and other subdivisions can get a breakthrough, it is rare. In 2019, some say the Chinese gaming industry is getting warmer, while others say the industry's winter is far from over. Time will give us the answer to exactly what is going on in 2020.
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