2019年是游戏行业量化 质变的一年。自2018年12月19日国产网络游戏版号恢复审批以来,广电总局官网信息显示,2019年共有1571款游戏获发版号。从年度产业调查数据来看,2019年,中国游戏产业实际营销收入为亿元,同比增长%。外界认为,中国游戏行业正在逐渐回暖中。笔者统计发现,2019年获发的游戏版号数量、品类发生了明显的变化。且受2019年中国游戏行业政策影响,游戏市场也发生了不小的变化。

2019 is the year of quantitative qualitative change in the game industry. Since the approval of the domestic online game version number resumed on December 19,2018, the SARFT official website information shows that 1571 games have been issued in 2019. From the annual industry survey data, in 2019, the actual marketing revenue of the Chinese game industry was 100 million yuan, an increase of% over the same period last year. It is thought that the Chinese gaming industry is getting warmer. I found that the number of games issued in 2019, the number of categories have changed significantly. And by the impact of China's game industry policy in 2019, the game market has also changed a lot.

  从整体上看,2019年获发的游戏版号数量,相比前两年有着明显的下降。2016年获发游戏版号的游戏数量为4050款,2017年更是有了9369款游戏获得了版号,2018年1月、2月、3月、12月共计2087款,平均每月也有521款游戏获发版号。

Overall, the number of game numbers issued in 2019 is down significantly from the previous two years. The number of games issued in 2016 was 4050, and the number of games issued in 2017 was 9369, with a total of 2087 in January, February, March and December 2018, with an average of 521 games issued monthly.

  相比之下,2019年共计游戏版号1571款,包括进口游戏版号185款、国产游戏版号1386款,平均每月131款。过审游戏数量呈断崖式下跌。值得一提的是,2019年棋牌类游戏进入“严冬”,获发游戏版号当中,棋牌类约30款,且以象棋、围棋等为主,网易的《一起优诺》扑克牌游戏也是以学习英语为主题。与2018年棋牌游戏占四成左右的比例相比,2019年不足2%,游戏政策更加趋向于精品化。此外,2019年力推“游戏实名制”、“青少年网络游戏管理条例”等游戏相关行业政策,加强对游戏、直播等领域的清查力度,对游戏产品和游戏市场也有着导向性的作用。

In contrast, the total number of games in 2019 is 1571, including the imported game version number 185, the domestic game version number 1386, with an average of 131 per month. The number of over-trial games fell in a cliff-like fashion. It is worth mentioning that in 2019, chess and card games into the \"winter \", issued the game version of the number, chess and card class about 30, and mainly chess, go, and so on, NetEase's\" together Younuo \"poker game is also to learn English as the theme. Compared with about 40% of chess and card games in 2018,2019 is less than 2%, and the game policy tends to be more boutique. In addition,2019 vigorously push the \"game real name system \",\" youth online game management regulations\" and other game related industry policies, strengthen the game, live broadcast and other areas of inventory efforts, game products and game market also has a guiding role.

  虽然2019年游戏版号的控量对各厂商都有着或多或少的影响,其中包括腾讯、网易、巨人、三七互娱和完美世界等大中型游戏公司。较之前,上述几家公司获取的游戏版号数量均有所下滑,但其重磅产品基本获得了版号。腾讯2019年获发游戏版号32款,其中进口游戏版号17款,国产游戏版号15款。公测或上线的游戏有18款,包括13款移动游戏、4款客户端游戏和1款主机游戏。

Although the control of the 2019 game version number has a more or less impact on all manufacturers, including Tencent, NetEase, Giant, Sanqi mutual entertainment and perfect world and other large and medium-sized game companies. Compared with the previous companies, the number of game edition number has declined, but its blockbuster products basically got the edition number. Tencent in 2019 received the game version number 32, including imported game version number 17, domestic game version number 15. Public test or online games have 18, including 13 mobile games,4 client games and 1 host game.

  从品类上来看,2019腾讯上线的游戏当中,主要以RPG类为主,休闲类和解谜类次之,数量分别为7款、3款、3款。值得一提的是,FPS类手游《和平精英》2019年在国内市场成功商业化,目前在中国区AppStore的收入已经超过亿美元(约43亿人民币)。SensorTower数据显示,《和平精英》 《PUBGMobile》在全球AppStore和GooglePlay的总收入已经突破15亿美元(约105亿人民币)。此外,七麦数据显示,自5月8日上线以来,《和平精英》近一年在AppStore畅销榜排名一直处于Top8内,下载量早已突破5000万。

From the category point of view,2019 tencent online games, mainly to rpg class, leisure class and puzzle-solving class, the number of seven, three, three. It is worth mentioning that the FPS type mobile game \"Peace Elite\" successfully commercialized in the domestic market in 2019, and now has more than $100 million (about 4.3 billion RMB) in App Store in China. \"The Peace Elite \"\"PUBG Mobile\" has grossed more than $1.5 billion (about 10.5 billion RMB) in global App Store and Google Play, according to Sensor Tower. In addition, Seven Mile data show that since its launch on May 8, the Peace Elite has been in the Top8 top-selling list in the App Store for nearly a year, with downloads already topping 50 million.

  除了发展“枪车球”等爆款游戏外,2019年腾讯加大了对功能性游戏的开发,其中包括《榫接卯合》、《折扇》两款主打传统文化工艺的科普性游戏,测试中的《长空暗影》则是一款专门为视觉障碍人群设计的游戏。国庆期间,腾讯和人民日报联合推出的《家国梦》手游得到不错的市场反馈,该作以庆祝新中国成立70周年为主题。10月1日前后连续在AppStore免费榜霸榜7天,堪称主旋律游戏的典范。在12月获发游戏版号中,该系列姊妹篇《家的故事》在列,按照时间节点和产品内容来看,《家的故事》或在春节期间上线,期待其到时候的表现。

In addition to developing popular-style games such as \"guns and cars and balls,\" Tencent stepped up the development of functional games in 2019, including\" tenon joint \"and\" folding fan \", two popular science games featuring traditional cultural techniques, and the \"Shadow of the Sky\" in the test is a game designed for visually impaired people. During the National Day, Tencent and People's Daily jointly launched the \"Home Dream\" mobile games to get good market feedback, the work to celebrate the 70th anniversary of the founding of New China as the theme. Seven days on the App Store's free list, around October 1, is a good example of the theme game. In the December issue of the game, the series of sister \"home story\" in the column, according to the time node and product content,\" home story \"or during the Spring Festival online, looking forward to its performance.

  根据腾讯2019年Q3财报显示,腾讯网络游戏收入总额为人民币286亿元。2020年即将到来,腾讯获发版号的游戏处在测试或预约中的还有14款,当中包括今年比较火热的“自走棋”品类——《我叫MT自走棋》,以及体育竞技类《足球在线4》等。从获发游戏版号数量来看,网易与腾讯仅差1款。2019年,网易共获发游戏版号31款,包括17款进口游戏版号和14款国产游戏版号,目前上线或公测的游戏有16款。

According to Tencent's 2019 Q3 earnings, Tencent's total online game revenue is RMB28.6 billion. In the run-up to 2020, there are 14 of them, including this year's hottest \"self-walking\" category -\" I call mt self-walking \"- and the sports category \"football online 4\". From the number of games issued by the number of NetEase and Tencent is only 1. In 2019, Netease received a total of 31 game version number, including 17 imported game version number and 14 domestic game version number, the current online or public test game has 16.

  总体上,网易上线的游戏主要以移动产品为主,主推其擅长的MMORPG类型,包括《逆水寒》、《阴阳师》和《梦幻》三大IP衍生系列。不过与腾讯一样,网易2019年的游戏布局也朝多方面发展。上线的16款游戏当中,网易推出了3款解谜类手游《迷室3》、《迷室:往逝》和《绘真·妙笔千山》,4款射击类手游《堡垒前线》、《量子特攻》等。

On the whole, NetEase's online games are dominated by mobile products, pushing the MMORPG types it excels, including the three major IP derivative series of \"Reverse Water Cold \",\" Onmyoji\" and \"Dream \". However, like Tencent, NetEase's game layout in 2019 is moving in many ways. Among the 16 online games, NetEase launched three puzzle-solving mobile games,\" Mystery Room 3\",\" Mystery Room: Gone \"and\" Painted Real Meticulous Qianshan \", four shooting class mobile games,\" Fortress Front Line \",\" Quantum Special Attack \"and so on.

  值得提出的是,在网易获发的31款游戏版号中,足球类产品高达4款。其中包括网易CEO丁磊于2019年中国游戏产业年会所提到的能征服巴西的中国足球游戏《绿茵之巅》。12月10日,网易自研足球竞技手游《绿茵之巅》上线巴西AppStore平台,并在上线72小时内登顶巴西ios游戏免费榜榜首,从侧面肯定了网易2019年游戏出海发行的能力。恰巧的是,作为网易老对手的腾讯也有多款足球体育类游戏推出。2019年被称之为“下棋年”,这一年腾讯在棋盘上或许占有优势,而其与网易的这场足球大战胜负未定,或将在2020年迎来爆发。据笔者统计,进入2019年以来,头部游戏厂商除了腾讯、网易外,巨人网络、三七互娱和完美世界也获得了多个游戏版号。2019年,巨人网络共获发游戏版号11款,其中包括巨人当家作品《征途》系列之《绿色征途》、《征途世界》。

It is worth mentioning that in NetEase's 31 game edition number, football products up to 4. Among them was the Chinese football game \"Top of the Green\" that NetEase CEO Ding Lei referred to in the 2019 annual meeting of the Chinese game industry. On december 10, netease self-researched soccer game \"top of the green\" online brazilian app store platform, and in 72 hours on the line to top the brazilian ios game free list, from the side affirmed the netease 2019 game release ability. Incidentally, Tencent, an old rival of NetEase, also has a number of football sports games launched. Tencent may have an advantage on the board in 2019, called the \"year of chess,\" and its football battle with NetEase is uncertain or set to erupt in 2020. According to the author, since 2019, the head game manufacturers in addition to Tencent, NetEase, giant network, Sanqi mutual entertainment and the perfect world has also obtained a number of game edition numbers. In 2019, the giant network received a total of 11 games, including the giant's own work \"journey\" series of \"green journey \",\" journey world \".

  据笔者了解,《绿色征途》是巨人今年重点推出的衍生新品,自11月21日上线以来,该作于AppStore畅销榜长期处于Top50内,一个月左右的下载量逼近200万。而另一款ACT游戏更是将巨人推向焦点,作为第一款登上苹果发布会舞台的国产游戏,巨人的《帕斯卡契约》无疑给玩家和整个游戏市场带来新震撼。《帕斯卡契约》是一款动作类硬核单机手游,主打“魂系”风格,“TGA2019年度游戏”就是颁给了魂系大师宫崎英高的《只狼:影逝二度》。TapTap数据显示,目前《帕斯卡契约》国服预约数接近58万,预售价45元,该作将于1月16日上线,届时或将成为巨人2020年蓄势上冲的第一波。需要指出的是,版号审批收紧,在促使游戏厂商开始注重延长老游戏产品的生命周期的同时,对于激发游戏企业的创新能力也产生了推动作用。2019年三七互娱、完美世界分别获发了7款、8款游戏版号。

According to the author,\" green journey \"is the giant's key new product this year, since the launch of the app store on november 21, the best-selling list has long been in top 50, a month or so of nearly 2 million downloads. And another ACT game is to push the giant into the spotlight, as the first domestic game to get on the stage of Apple's launch, the giant's Pascal's contract no doubt brings new shock to players and the entire game market. Pascal's contract is an action-type hard-core single-machine mobile game, featuring the \"spirit system\" style,\" tga 2019 games \"is awarded to the spirit master miyazaki yinggao's\" only wolf: the second degree of death \". TapTap data show that the impending launch of the Pascal contract, which currently has nearly 580,000 national-service bookings and a pre-sale price of $45, could be the first wave for the giants in 2020. It should be pointed out that the tighter approval of the edition, while the game manufacturers began to focus on prolonging the life cycle of old game products, to stimulate the innovative ability of game companies also have a driving effect. In 2019, seven or seven mutual entertainment, the perfect world has been issued seven, eight game version number.

  三七互娱获发版号中包括《大天使之剑》、《笑傲江湖页游》等,完美世界获发版号游戏有《完美世界》、《神雕侠侣2》和《新笑傲江湖》等老牌游戏衍生之作。在获发版号游戏外,今年年初,三七互娱与阅文集团合作发行的《斗罗大陆》H5手游在AppStore一经登陆即成爆款,并连续7个月位列iOS端RPG手游前十,首次实现小说IP游戏品类的突破。另外,SLG作为出海排头兵,也成为三七互娱重兵部署的领域。据三七互娱联合创始人、三七游戏总裁胡宇航介绍,三七游戏希望在未来将SLG类游戏单个产品均做到市场前五。得益于“研运一体”模式,以及IP储备和变现模式多样带来的持续增长潜力,三七互娱得到国内证券评级机构的一致“看好”。此外,完美世界联合腾讯推出沙盒类MMORPG手游《我的起源》,该作是2019年难得一见国产沙盒游戏。游戏发行初期一度在AppStore免费榜霸榜。据七麦数据显示,目前该作于ios下载量近400万。

Three or seven mutual entertainment version of the number including the \"sword of angels \",\"\" proud of the river page tour \", the perfect world version of the number of games such as\" perfect world \",\" god carving lover 2\" and \"new proud river lake\" and other old-fashioned game derivative works. In addition to the release of the game, at the beginning of this year, Panax notoginseng mutual entertainment and China Literature Group's \"Dolo Continental\" H5 mobile games in the App Store as soon as the landing of the popular style, and for seven consecutive months in the top 10 iOS RPG mobile games, the first time to achieve the novel IP game category breakthrough. In addition, SLG as a sea vanguard, but also become the field of mutual entertainment heavy deployment. According to Hu Yuhang, co-founder of Panax notoginseng Mutual Entertainment and president of Panax notoginseng, Panax notoginseng is hoping to achieve the top five for all individual products of SLG games in the future. Thanks to the \"research and transport integration\" model, and the continued growth potential brought by the diversity of IP reserves and liquidity models, Panax notoginseng mutual entertainment has been unanimously \"optimistic\" by domestic securities rating agencies. In addition, the perfect world in conjunction with Tencent launched the sandbox MMORPG mobile game \"My Origin,\" the work is 2019 rare to see the domestic sandbox game. The game was first released in the App Store free list. According to seven wheat data, there are now nearly 4 million ios downloads.

  除了上述几家头部厂商外,受游戏版号和手游市场投资状况影响,2019年国内中小厂商受到不小的冲击。有报道称,2019年注销、吊销的游戏公司超18,000家,较2018年增长超过90%。不过也有部分厂商靠二次元、女性向、互动作品等异军突起,例如今年的爆款《明日方舟》、《闪耀暖暖》等,其公司大都垂直于相对领域,对细分品类产品也有着更深的理解。2019年获发的1571款游戏中,客户端类游戏只有63款,仅占%。虽然随着科技发展和用户娱乐习惯的改变,中国端游市场快速萎缩,但2019年客户端游戏市场收入亿元,占总游戏收入比%。端游核心付费率高,端游弱化是市场所向,但市场仍需要高品质端游。或许我们可以这样理解,端游在逐渐退出游戏市场是一方面,缺乏高品质爆款填补市场又是另一方面。《魔兽世界》15年、《英雄联盟》10年,这些头部端游亟需新游接替。好在国内沉寂多年的主机类游戏于2019年有了新的突破。12月10日,腾讯联合任天堂推出的国行NintendoSwitch正式发售,为国内主机市场打开新的窗口。2019年获发游戏版号中,包括PS4、英伟达、Switch、XBOX在内的主机游戏共有23款,例如《新超级马力欧兄弟U豪华版》、《西游记诞生归来》、《怪物猎人世界》等。纵观2019年,腾讯 网易共获得63款游戏版号,巨人、三七互娱、完美世界等也就获得了26款。头部厂商获取游戏版号尚且如此,中小厂商立足二次元、女性向等细分品类能够获得突破,实属难得。2019年,有人说中国游戏行业正逐渐回暖,也有人说产业寒冬远未结束。究竟2020年走势如何,时间会给我们答案。

In addition to the above several head manufacturers, due to the game version number and mobile game market investment situation,2019 domestic small and medium-sized manufacturers suffered a significant impact. There were reports of more than 18,000 gaming companies written off and revoked in 2019, up more than 90 percent from 2018. However, there are also some manufacturers rely on quadratic element, women, interactive works, such as this year's popular style \"ark tomorrow \",\" shining warm\" and so on, its companies are mostly perpendicular to the relative areas, the category of products also have a deeper understanding. Of the 1571 games issued in 2019, only 63, or only%, were client games. Although with the development of science and technology and the change of users'entertainment habits, the Chinese end-of-game market is shrinking rapidly, but in 2019, the client game market revenue is 100 million yuan, accounting for% of the total game revenue. End travel core pay rate is high, end travel weakening is the market direction, but the market still needs high quality end travel. Perhaps we can understand that the end game in the gradual withdrawal from the game market is on the one hand, the lack of high-quality fashion to fill the market is on the other. World of Warcraft 15 years, the League of Legends 10 years, these head-end travel needs a new tour to replace. Good in the domestic silence for many years of host games in 2019 has made a new breakthrough. On December 10, Tencent's joint Nintendo launch of the Bank of China's Nintendo Switch went on sale, opening a new window for the domestic mainframe market. In 2019, there are 23 console games, including PS4, Nvidia, Switch and XBOX, such as the New Super horsepower Euro Brothers U Luxury Edition, Journey to the West, Monster Hunters World, etc. Throughout 2019, tencent netease got a total of 63 game version number, giant, panax notoginseng mutual entertainment, perfect world and so on also got 26. Head manufacturers to get the game version of the number is so, small and medium-sized manufacturers based on quadratic element, women and other subdivisions can get a breakthrough, it is rare. In 2019, some say the Chinese gaming industry is getting warmer, while others say the industry's winter is far from over. Time will give us the answer to exactly what is going on in 2020.

中国游戏排行榜(ChinaGameWeightRank)是由新浪游戏推出的国内最全面、最专业、最公正、最客观的多平台游戏评测排行榜,包含了目前市场上所有的手游、端游、主机游戏、VR游戏、智能电视游戏及H5游戏,力图为中国玩家打造最值得信赖的游戏推荐平台。

China Game WeightRank is the most comprehensive, professional, fair and objective multi-platform game review list launched by Sina, which includes all the mobile games, end games, host games, VR games, smart TV games and H5 games on the market.


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