Unrefined retail, once popular with capital, keeps coming out of the door. Some traditional stores are using technology to boost the consumer experience. The trend of integration of new technology and retail is irreversible, but the digital transformation of retail should return to retail itself, focusing on convenience and quality products.
At 11.30pm on December 27,2019, a milk tea shop on the first floor of Guanghua Dongli Zhonghai Square in Chaoyang District, Beijing, lined up, but a no-man supermarket across the slope was relatively deserted. It was the prime time for white-collar workers to eat and shop, and within 20 minutes only four people were shopping in the supermarket.
Unattended,\" code \"on the go, big data predict consumption habits, intelligent anti-theft identification system... Numerous new tech-boosted no-retails have shone in 2017. Now, two years on, the impression that nobody retails as a new darling of the retail world remains more technical. Recently, there has been a steady stream of news.
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The vending supermarket on Ningbo's new Qi Donghe Road, once the first unmanned supermarket in Beilun District, closed at the end of November last year after seven months of operation. Not only that, Wuxi, Jinan and other places of the first unmanned retail stores have also announced closures.
Known by industry insiders as the \"first year of unmanned retail\" in 2017, unmanned shelves were placed overnight on the streets of many cities, and many unattended supermarkets opened. However, the good times are not long. In 2017, the box closed at shanghai's first unattended convenience store. In February 2018, Chengdu's unmanned shelf project GOGO Xiao Chao was exposed to shutdown. Last april, no-man's retail store in xinhepu road, guangzhou, suddenly closed its doors.
For the no-retails trend, industry insiders point out that consumers are more concerned about a comprehensive consumer experience than about the automation of the retail store and the \"technology\" of the shopping process. Today's no-no-retail stores are just fewer shop assistants than ordinary convenience stores, and the rest have not changed much. The core of unmanned retailing should not be nobody, but convenience and products.
On the evening of December 30,2019, reporters in a no-man's shelf outside a small district of Dingfuzhuang, Chaoyang District, Beijing, saw that the shelves sold more expensive yogurt than nearby convenience stores. \"It's hard to make people want to go shopping. A passing pedestrian said.
In addition, the technical problems of no retail stores themselves sometimes bring consumers a bad consumer experience. The owner of ningbo's first unmanned retail store said there had been a delay in updating the system, and at 3 a.m., the machine had failed to respond, trapping consumers in the store.
In response, liu xia, associate professor of marketing at shandong university of finance and economics, said there are many problems and disadvantages in retailing. Although the labor cost is reduced, it will inevitably lead to the increase of operating cost. And in the loss of items and technical aspects, has not been well resolved.
In the eyes of some industry insiders, unmanned retail seems to have a certain cost advantage in terms of rent and labor, but from the actual situation, the overall operating costs are very high. Unmanned supermarket goods automatic identification equipment and the use of artificial intelligence, big data built up the operation system, the early stage all need high investment, the later maintenance cost is not a small number.
The decline in capital has given retail sales a fatal blow. One venture capitalist said investors were gradually discovering that blindly expanding unmanned retail projects could not achieve a multi-pronged balance of scenario fit, replenishment costs, and user fit, making large-scale financing unsustainable. Capital gradually returned to rationality, no longer stupid investment.
While the no-retail industry is in reverse, some new retail stores are opening. Hangzhou, Chuzhou, Lu'an and other places have new stores to open.
In addition to totally nobody's retail stores, some traditional stores are also starting to use technology to boost the consumer experience. Reporters in Beijing China Resources Wan, Decathlon Sports Supermarkets and other store visits found that self-check-out gradually become the standard supermarket. Cashiers at these supermarkets have said they are happy to help consumers understand and try to use self-help checkouts.
“Self-service checkouts can be very convenient if you meet a team leader." A consumer at a Decathlon sports supermarket in Beijing's Chaoyang District said. Reporters see, consumers will buy goods into a shopping basket, the screen can automatically display the details of goods and prices, consumers can scan the code to pay.
In this regard, some comments point out that today, the trend of new technology and retail integration is irreversible, the increasingly scientific and technological sense of life is doomed to accelerate, no-man supermarket, no-man shelves still have a broad room for development.
Tang jun, co-president of the shenzhen iot intelligent technology application association, wrote that no-one convenience stores only sounded the digital transformation of traditional convenience stores. Only by retailing, returning to the essence of retailing, can the transformative who provides the efficiency and benefit of retailing become the king of retailing in the future.