2020年开盘首日,网红经济指数大涨超6%,国民日化第一股拉芳家化(下称:拉芳,)也乘着这股东风而起,股价连续两日涨停。

On the opening day of the market in 2020, the net red economic index rose more than 6%, the first national daily chemical lafangjiahua (hereinafter referred to as: lafang,) also took advantage of the east wind, the stock price rose for two consecutive days.

  1月9日,上交所披露纪律处分决定,对拉芳家化(603630)及其时任董事长兼总经理吴桂谦、董事会秘书张晨、财务总监张伟给予监管关注。

On January 9, the Shanghai Stock Exchange disclosed a disciplinary decision, paying regulatory attention to La Fangjiahua (603630) and its then chairman and general manager, Wu Guiqian, board secretary Zhang Chen and chief financial officer, Zhang Wei.

  具体是由指向募集资金使用和管理不规范、财务信息披露不准确、有关责任人在职责履行方面存在违规等行为。

Specifically, it is pointed out that the use and management of raising funds is not standardized, the financial information disclosure is not accurate, and the responsible person in the performance of duties in violation of the behavior.

  更重要的是股价随热点炒作的背后,拉芳业绩持续下降的困境并未得到改善。据《每日财报》了解,拉芳家化的近年来产品越发难卖,品牌创新不够,这将难以抵挡日化市场激烈的竞争。

More importantly, the plight of the continued decline in Rafang's performance has not improved with the hot hype. According to the daily earnings report, rafangjiahua's products have become more difficult to sell in recent years, brand innovation is not enough, which will be difficult to resist the fierce competition in the daily chemical market.

  “爱生活,爱拉芳”,这句令人耳熟能详的广告语,帮助拉芳打开了国内洗护市场,并走进资本市场大门。2017年3月13日,拉芳在上交所上市。

“Loves Life, Loves Love Loves Love Love Loves Love Love Loves Love Love Loves Love Love Loves Love Love Loves Love Love Loves Love Love Love Loves Love Love Loves Love Love Love Loves Love Love Love Loves Love Love Love Loves Love Love Loves Love Love Loves Love Love Love Loves Love Love Love Love Loves Love Love Love Loves Love Love Love Loves Love Love Love Loves Love Love Love Loves Love Love Love Love Love Loves Love Love Love Loves Love Love Love Love Loves Love Love Love Loves Love Love Love Loves Love Loves Love Love Loves Love Love Love Loves Love Love Loves Love Love Love Love Loves Loves Love Love Love Love Loves Loves Love Love Love Loves Loves Love Loves Love Loves Loves Love Loves Loves Love Loves Loves Love Love Love Loves Loves Love Love Loves Love Loves Loves Love Lafang listed on the Shanghai Stock Exchange on March 13,2017.

  成为国民日化第一股,上市之初最高市值曾超过120亿元,这是年满18岁的拉芳最为高光的历史时刻。但是盛极而衰,截至2020年1月9日,现在的拉芳市值只剩下了亿元,跌去约3/4。

To become the first national daily chemical, the highest market value at the beginning of the listing exceeded 12 billion yuan, this is the most highlight of the 18-year-old lafang. However, as of january 9,2020, the market value of rafang is now only 100 million yuan, down about 3\/4.

  上市首年,拉芳的营收净利便纷纷下降,到了2019年,业绩下降愈发明显。根据《每日财报》对拉芳最新财报统计,2019年第三季度,拉芳营业收入为亿元,虽然同比2018年的亿元只下降了%,但其归母净利润为亿元,同比2018年的亿元下降了%。

In the first year of the market, mr. rafang's net revenue fell, and by 2019, the decline was more pronounced. According to Lafang's latest earnings report, in the third quarter of 2019, Lafang's operating income was 100 million yuan, but its net profit was 100 million yuan, down% from 100 million yuan in 2018, although it fell only% from 100 million yuan in 2018.

  除业绩下降外,拉芳的存货周转天数和应收账款周转天数也在持续拉长。据财报显示,截至2019年三季度末,拉芳存货周转天数达到271天,变现速度明显放缓。应收账款周转天数也达到47天,而公司上市前,这一数值仅有25天,可见公司为促销加长了经销商账期,导致产品回款速度变慢。

In addition to the decline in performance, Lafang's inventory turnover days and accounts receivable turnover days are also continuing to elongate. As of the end of the third quarter of 2019, Rafang's inventory turnover days had reached 271 days, and the liquidity rate had slowed significantly, according to the financial report. Accounts receivable turnover days also reached 47 days, and before the company went public, this value is only 25 days, it can be seen that the company for the promotion of longer dealer account period, resulting in the slow rate of product payback.

  根据公开资料显示,成立于2001年的拉芳家化,主要从事洗护类、护肤类、彩妆类产品的研发、生产和销售,旗下拥有的自主品牌包括“拉芳”、“美多丝”、“雨洁”等,独家代理的海外化妆品品牌有“黛尔珀”、“瑞铂希“等。

According to the public information, La Fangjiahua, founded in 2001, is mainly engaged in the research and development, production and marketing of washing and nursing products, skin care products and makeup products. Its own brands include \"La Fang \",\" Meidos \",\" Yu Jie\" and so on.

  其中“拉芳”、“美多丝”品牌仍是公司的支柱品牌,上半年实现营业收入亿元,营收贡献常年维持在80%左右。而正在新培育的品牌如“曼斯娜”、“娇草堂”等,拉芳并未披露具体实现营收金额,仅表示同比有所增长。

Among them,\" lafang \",\" medo silk \"brand is still the company's pillar brand, the first half of the revenue to achieve 100 million yuan, revenue contribution to maintain around 80% of the year. And newly-bred brands such as \"mansna \",\" coquettish hall\" and so on, rafang did not disclose the specific amount of revenue achieved, only indicated a year-on-year increase.

  虽然如今的拉芳已经是国内个人护理用品行业领先品牌,产品涵盖范围较广,但在国际巨头宝洁、联合利华的夹击下,拉芳的市场份额被压缩的已经越来越低,无论是价格还是品牌都难以与国际日化巨头抗衡。

Although today's lafang is the leading brand in the domestic personal care products industry, the product covers a wide range, but under the attack of international giant p
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